Entertainment After Signing New Deal, Multichoice To Add Netflix Content...

After Signing New Deal, Multichoice To Add Netflix Content Into Service


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Multichoice Group has signed a deal with Netflix Inc. and Amazon.com to add its streaming services into its new decoder.

The deal was disclosed in MultiChoice’s results presentation, tagged ‘Improve Retention’ shared recently on its site.

Besides adding two global streaming services, MultiChoice is also getting ready to roll-out and launch its as-yet-unnamed “DStv dishless”, stand-alone DStv streaming service that will mimic its existing direct-to-Home (DTH) service but without the need for any installation.

The addition would enable existing subscribers get access to further streaming services through DStv, paying their monthly bill in local currency for the add-ons, lessening payment friction and providing one place for subscribers to find and watch the content they like.

MultiChoice already runs Showmax its own subscription video-on-demand (SVOD) streaming service.

“We have long been a content aggregator, and this is proof of our aggregator model at work – providing simplicity, choice and convenience for our customers,” said Calvo Mawela, MultiChoice CEO.

“As our industry evolves, we believe that we are well-positioned to benefit from both worlds – a large, growing pay-TV market in Africa, as well as an emerging over-the-top (OTT) opportunity, where our own OTT services and aggregation capabilities can drive success.”

MultiChoice added that over the last financial year it has produced 3,850 additional hours of local content with its local content library that now exceeds 56,800 hours.

The company plans on doing two new co-productions, Blood Psalms and Rogue, launch four new local content TV channels including a new action movie channel and plans to further ramp up local content production in 2021.
The Group has recorded 22 per cent growth in subscribers revenue in Nigeria, and expects new bouquets and 1H FY2020 migration to drive further growth.
Meanwhile, when the shares of Multichoice Group jumped by 8.5% to 102.62 rands on Wednesday at the Johannesburg Stock Exchange, South Africa, a lot of observers were shocked by the news, as it had not recorded such feat in months.⁶


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